Lumora is a daily wellness brand competing in a category full of vague claims. The brief was a storefront where clinical dosing, third-party testing, and sourcing transparency carried as much weight in the design as the product photography.
The homepage opens on a real, unfiltered customer portrait rather than a studio product shot, with trust badges ("Third-Party Tested," "Clinical Doses") sitting directly under the fold instead of buried in an ingredients tab. The product page keeps the science close to the buy button: full clinical dosing, verified review counts, and a one-tap subscribe-and-save option live on the same screen as Add to Bag.
Further down, a head-to-head "Lumora vs. Others" comparison table does more persuasion work than another testimonial could, stating plainly where the brand outperforms category norms on dosing, testing, and sourcing. Customer stories, an FAQ built for real objections, and a journal for the science behind the formulas round out a storefront built to answer skepticism, not just showcase product.
This is a Scale-built demonstration storefront, designed and developed end to end to show how we'd approach this category. It's not a commissioned client project, and we're not presenting it as one.
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